A web design company breaks down their website into four departments: Design department handles all the graphics and designs. Development department is in charge of actually programming the website. Marketing department deals with the website's content, company goals and any demographic analysis which might be required. And finally, the last department to be addressed is the management and support department. All of these departments have their own specific duties and responsibilities. An SEO Indianapolis Web Design Company will handle the content aspect of your website. Content is what drives an online visitor to your site so when this aspect is handled by a skilled SEO web design company you will see a huge difference in your search engine optimization. When a person types in a search term that relates to your website's content the keywords that are used are what is used to analyze your site to see what changes need to be made. If those keywords are in place then the pages on your site will perform better in most searches. A good SEO web design company can make the most of your SEO by crafting the right keywords for your website that will draw the right visitors to your site. Another department that a good Indianapolis Web Design company focuses on is the user experience. User experience is what makes or breaks a website. Whether a person clicks a button to go to a certain page on your site or gets frustrated because they cannot find what their answer to a question is the user experience is what keeps them coming back. So many web design companies are not focused enough on the user experience and as a result you will find that not only will you lose potential customers but you will also have trouble maintaining these customers once they leave. Another focus that many web design agencies do not focus on is the usability of the website. People are not going to leave a website because they are having trouble loading a page or they are having trouble navigating it. They want a website that is easy to use and navigate. A lot of times web design companies will design websites based upon the idea of how a person might use a site. However, the focus needs to be on creating a website that is usable for everyone else. The last focus that many web design agencies tend to forget about is the customer's business. User experience is important when it comes to making a profit but it is even more important when it comes to making a profit on a client's website. There are too many web design agencies that use Flash and other technologies that slow down a site. This will not only result in more customers leaving your website than you might have originally thought but it will also cost you money in the long run. So if you are going to hire a company to create your website, make sure that you know everything about their background and their processes. In order to build a great website, a good web design agency will be able to provide you with the answers to all of these questions. It may even be a web design agency that can offer custom CMS solutions. However, if you want your website to be created through an in-house cms solution then make sure that you are asking for it. Remember that if you hire a company that is not offering a custom CMS solution then you will be stuck using their templates that they tell you to use. So, rather than spending money on something that you don't really need then ask for a custom website template that you can use for the rest of your website's development. Check out this post that has expounded on the topic: https://en.wikipedia.org/wiki/Web_developer.
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